Keel
Your program is the product. We deliver it.
The best recovery creators already sell structured programs at real prices. The bottleneck is delivery: your calendar, your DMs, your energy. Keel turns your method into a capped cohort with daily structure, a companion in your voice between sessions, and licensed clinicians behind the guardrails, on a revenue share.
One $397 seat is worth about two years of a $15 subscription, paid up front, by the people who finish.
Consumer recovery apps lose most subscribers inside a year. We built Keel for the program, not the subscription.
What Keel delivers
Cohort delivery engine
A capped group that starts together and finishes together: daily lessons, check-ins, and streaks built from the creator's method, wrapped around the live sessions they already run.
Companion in the program voice
An AI companion tuned to the creator's register and hard-limited to peer support inside their method, working the days between sessions. Disclosed as AI, always.
Clinical guardrails
Deterministic crisis and medical screening before and after the model, 988 escalation, an 18+ gate, licensed-clinician quality review, and a published safety protocol.
Enrollment built for high-ticket
Application-gated seats, capped cohorts, and a waitlist, matching how the best programs in this space already sell.
The clinical backbone
Who is actually behind this
Licensed operation
Keel is run by the team behind Shift Support Network, a licensed virtual addiction-treatment provider operating PHP and IOP levels of care. This is our field, not a vertical we picked off a list.
Joint Commission
Our telehealth accreditation with The Joint Commission is in process, expected summer 2026. We build to survey standards because we get surveyed.
Clinician oversight
Licensed clinicians govern the companion's guardrails and review conversation quality and safety. Their role is oversight and quality review; the companion never delivers therapy, and we never call it that.
Crisis, handled by software
Crisis language is intercepted by deterministic code before any AI runs, and routes to 988 and human support. It cannot hallucinate, because it is not a model.
Medical questions refused
Detox, withdrawal, and medication questions get a hard refusal and a route to medical professionals. Stopping alcohol or sedatives unsupervised can kill; software should know that.
The full crisis and safety protocol is public: keelcompanion.com/safety. Questions about the clinical model go to Josh Wolf directly, 646-275-2111.
Why a creator cannot just buy this
Since 2025, AI-only therapy is banned or restricted in Illinois, Nevada, and California, and every off-the-shelf creator-AI product stays out of this space. The wall that stops them is the moat we operate inside.
Kajabi, Skool, and the course platforms host content. Delivery is a video library and a group chat, and completion dies in week two.
Keel delivers the program: daily structure in the creator's voice, a cohort that moves together, and a companion that keeps members working between live sessions.
Delphi and Coachvox sell an AI clone for $79 to $299 a month, disclaim all accuracy, and are locked out of recovery by the new state AI-therapy laws.
Our companion runs inside guardrails written to Illinois WOPR, Nevada AB 406, and California SB 243, with clinician oversight and crisis routing that never depends on the model.
No app-skin platform will put its name on safety in this space.
We publish our crisis protocol, build 988 escalation into the software, gate at 18+, and put licensed clinicians on quality. The creator's name goes on the program; ours goes on the safety.
The partnership
You bring the method and the audience. Your framework, your voice, your name on the program, and you keep selling the way you already sell.
We bring delivery and the license layer: the cohort engine, the companion, clinician oversight, crisis protocols, compliance, and operations. You build nothing and hire no one.
Revenue is shared on program sales, and only that. The first cohort is a capped pilot your audience buys, so both of us see real numbers before anyone signs anything long.